Watch the full unboxing film and discover the potential for your brand

Jon Haag, Consumer Insight Director at Billerud, dives into unboxing luxury packaging. Use the form below to get his professional insights on the trend and the importance of creating stand-out packaging.

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"45% of those watching an unboxing video get excited and would like to buy the product”

Jon Haag, Consumer Insight Director at Billerud

If you haven’t already noticed the abundance of unboxing films on YouTube, you’ve probably been watching too many cute cat movies. The trend, essentially someone filming themselves opening the packaging of whatever they have just bought, is HUGE! A YouTuber with a production-savvy team behind them, can find themselves being watched by millions of viewers.

For packaging this has a significant impact:

  • The better your packaging, the more likely it is to be commented on and remembered

  • For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer

  • Delivering a complete brand experience extends beyond the product itself

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